Verifiable identity

Whether a model can corroborate that you are who you say you are.

What it is

Organization schema with a logo and a sameAs array pointing at your profiles elsewhere — LinkedIn, GitHub, X, Crunchbase.

sameAs is the link that turns a claim on your own site into a claim that can be checked against somewhere else.

Why an agent cares

Linked identity helps systems that build entity graphs, such as search knowledge panels, tell you apart from a different company with a similar name.

It is not a citation lever on its own. Being mentioned consistently on other sites lines up with AI visibility far more than markup does, and consistent profiles are the part of that you control.

How to fix it

1. 01Add Organization JSON-LD with name, url, logo and description.
2. 02Populate sameAs with every profile you actually control.
3. 03Keep the details consistent across those profiles — mismatches are worse than absences.

How we test it

We look for an Organization-family node, count sameAs entries plus linked social profiles, and check for a logo.

Related