Contact reachability

An address an agent can act on, not a widget it can only look at.

What it is

A mailto: or tel: link is an actionable instruction. A contact form rendered by JavaScript is a picture of one.

Schema.org contactPoint does the same job in a form that survives extraction, and lets you distinguish sales from support.

Why an agent cares

"Get in touch with them about this" is one of the most common things a person delegates. If the only path is a JS widget behind a captcha, the agent reports that it couldn't.

Hiding the address to reduce spam is a real trade-off — but it is now also a decision to be unreachable by your buyers' software.

How to fix it

1. 01Put a real mailto: in the footer, and tel: if you take calls.
2. 02Add contactPoint to your Organization schema with a contactType.
3. 03Keep the form — just stop making it the only door.

How we test it

We look for mailto: and tel: hrefs and schema contact fields. We deliberately do not scrape addresses out of page text, because that lifts demo addresses out of screenshots and presents them as real.

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